Nov 202012

© Paul Mozell
A friend who manages a farmers market referred a photographer to me who is thinking about renting a space and selling some photographs. Although I have never made this sort of commitment myself, I have done a lot of research. Here is what I shared with that photographer—everything I can think of about successful selling in this kind of environment

Indoor fountains with lasers and synced music.

  • Do a thorough analysis of your costs, including the time you put into preparing, shipping, mounting, and packaging your work. Only then can you decide how to price your work. This holds true for any photographic business venture.
  • Study the competition’s pricing. I run into a lot of photographers and artists who are selling their work at prices that seem far too low.
  • Decide if you want to sell bare prints (shrink-wrapped, or bagged, with a backing board included), matted and mounted; or; matted, mounted, and framed.
  • Figure out what you are going to do with your excess inventory. Do you have the space to store the product in your home? I think you’ll find out very soon that you can’t sell at just one arts and crafts event. It’s just not worth the trouble and the expense. But if you do want to jump in, plan on doing 4, 6, or 10 shows per season. That’s how you’ll make some real money.
  • This is a business. Don’t do it just to feel good – although I hope you will! Continue reading »
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Jul 122011

© Paul Mozell 2011

Focal Press, an imprint of Elsevier, Inc., has published a number of books by pro photographers, about photography, within the past year. These slim volumes will appeal to both new and experienced shooters. Thumbing through the stack of books for the first time, I was impressed with the quality of graphic design as well as the attention to detail from page to page. The books are printed on heavy stock, and both monochrome and color images really pop. Even the software screen captures are clearly visible.  The Focus On series parses the most important teaching points of feature-rich software products to a very manageable level. Volumes in the Field Guide series are compact enough (4.5 x 6 inches) to toss in a camera backpack for reference or inspiration when photographing on location. Continue reading »

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Nov 222009

Cornfield by the West Branch of the White River, Rochester, Vermont

© Paul Mozell

When photography was in its infancy in the early 19th century, the art of landscape painting was approaching a new zenith. Work of the members of the Hudson River School and later, the White Mountain School,  was growing in popularity on both sides of the Atlantic. Continue reading »

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