© Paul Mozell 2011
Photographers and most creative people I know, whether full or part-time professionals, are not good business people. We would prefer to devote as little time as possible to marketing, invoicing, record-keeping, social networking, and tax preparation. Photographers want to be behind the viewfinder and not in front of a screen full of pie charts and prospecting lists. Good software can go a long way towards easing the burden.